Our Purpose & Values

Our philosophy is rooted in alignment — we believe and act in accordance with our principles. We uphold our words with action. We live by our words.

• We focus on few, not many.
• We take massive action.
• We surround ourselves with greatness and high-performance people.
• We have high standards and self-esteem.
• We always play to win.
• We don’t care what others think or say.
• We are tough.
• We have extremely high ambitious goals.
• We are willing to make sacrifices.
• We hold ourselves accountable and we take responsibility.
• We are courageous.
• We are hungry and obsessed.
• We are honest.
• We deliver bad news ASAP.
• We don’t leak any strategies.
• We apologize if we screw up.
• We don’t repeat the same mistakes over and over.
• We take initiative.
• We keep our commitments.
• We move fast if we take full responsibility.
• We understand that no one is perfect.
• We know that trust equals speed, and speed is king.

The more trust, the faster you and we move. The more trust, the better the culture. The more trust, the bigger the action.

Trust as a Currency: Trust is a currency more valuable than money. It brings a team together. With trust, even an average group can outperform a larger team. It’s about the team, not the individual.

How did Michael Jordan and the Bulls win 6 championships? Trust, respect, tough love, accountability, and focus.

• Nobody has 100% job security, including the Founder or CEO.
• What brought us here, won’t take us to the next level – we always need to improve.
• Leaders micromanage (you) until trust has been established.
• We never negotiate our non-negotiables.
• We create positive peer pressure by challenging one another – we create an environment where the team pushes us to do better.
• Our entire focus is to beat our prior best.
• We treat the company’s money like your own.
• We are radically open minded, but not easily persuaded.
• We fight any temptation to lower expectations and standards.
• We create an environment where our people, our team are taken care of financially and professionally.
• We pay people their market value and what they bring to the table.
• We create an environment where everybody is growing and having fun.

• Honesty: We are truthful with ourselves and others. We address situations as they are, whether positive or negative.
• We lead by example: Within our organizations, we take charge, fostering leadership development and personal growth in ourselves and others, thereby enabling them to follow suit.
• Integrity: We never request others to do anything that we wouldn’t do ourselves.
• Extreme optimism: To achieve our goals and attain results, we must maintain a positive mindset and take positive actions. As Michael Jordan famously stated, “In every situation, there is something positive.”
• Winning attitude: We approach every endeavor with the intention to win, not merely to participate.
• We are service-minded. Our purpose is to assist, not merely to “sell.” Customers are drawn to our excellent products and service. We facilitate their purchasing process by providing helpful assistance.
• We work smart and hard: we maintain focus on the current task at hand. We prioritize operating in the present moment.
• We strive for daily improvement: we give our best effort each day. We actively seek opportunities for growth and the establishment of positive habits, demanding excellence from ourselves in every moment. We remain curious, consistently seeking knowledge and development.
• We are radically open-minded: we embrace the freedom of ideas.
• We rely on both intuition and logic when making decisions: once a decision is made, we stand by it and commit to following through without hesitation.
• We make no excuses: instead, we find solutions and ensure tasks are completed.
• We are coachable: we listen, learn, and lead. To achieve optimal results, we study the practices of those who have succeeded before us. We apply their teachings and then guide others to do the same. We embrace the learning process and prioritize being coachable, devoid of selfishness.
• Accountability: we keep our commitments and encourage others to do the same. If someone fails to fulfill their obligations, we address it directly.
• Team comes first: together, we form a cohesive unit, where each individual contributes to the success of the team.
• High team standards: we establish high goals and standards for ourselves and the team, ready to elevate them if we become too comfortable.
• We disagree in private, build up in public: if there’s something we or you don’t like, we address it in private. And if there’s something you appreciate, we address it in front of others.
• We only puke up: if issues arise, discuss them with your team leader, not your colleagues. We maintain professionalism and avoid negatively impacting others’ work.
• Don’t share your goals with us if you’re not serious. We will hold you and ourselves accountable. You made the choice to set those goals and share them with us.
• We engage in out-of-comfort-zone activities: Whether it’s working out, running in the rain, ice swimming, taking cold showers, making that uncomfortable call etc.
• We read: Warren Buffet and Jeff Bezos read on a daily basis. That’s how they keep their mind sharp.
• We dress sharp: we avoid wearing joggers, flip flops, sweaters, random t-shirts, and any other casual attire. As professionals, we embody a high-status appearance and conduct ourselves accordingly. Our dress code is business attire.
• Stats: We know that numbers don’t lie. We learn, study, and manage your statistics. Determine how you can increase your demos or contracts daily, as the numbers will reveal the path forward.
• Systems: we establish morning and evening rituals encompassing affirmations and visualization. This practice proves effective; prepare yourself to embrace greatness. To achieve millionaire or billionaire status, readiness is essential. Consider your work routine, hydration schedule, meal times, and strategies to optimize potential, enabling increased productivity with reduced mental strain. Success is attributed to 60% attitude and focus, and 40% the effectiveness of our systems. Remember, you operate at the level of your systems.
• ABD: Always be disarming in sales refers to the strategic approach of building trust and rapport with potential customers by disarming their defenses and creating a comfortable atmosphere for engagement. Unlike the traditional “always be closing” mentality, which can come across as aggressive or pushy, the disarming approach focuses on establishing genuine connections and fostering open communication.
• We are hungry: we believe that hunger drives success. Each day, we encourage our team to find their motivation and purpose, fueling their ambition to achieve their goals. This mindset fosters a culture of continuous improvement and resilience, ensuring we always strive for excellence.
• Health: we advocate for maintaining a healthy lifestyle by prioritizing adequate sleep, regular exercise, and nutritious eating habits. While we don’t enforce a specific dietary preference, we emphasize being mindful of what fuels our bodies. Recognizing that our well-being directly impacts our performance, we emphasize the importance of being well-rested to ensure optimal energy levels for work.
• Gratefulness: we encourage finding appreciation in every aspect of life, no matter how small. By cultivating a mindset of gratitude, individuals experience increased positivity and fulfillment. This attitude of gratitude not only enhances personal well-being but also opens doors to new opportunities and abundance. Ultimately, by acknowledging and appreciating the present, we pave the way for a brighter future filled with generosity and growth.
• We are givers: we believe in the principle of giving more than expected, offering value to others without expecting anything in return. By embodying a spirit of generosity, we not only bring joy to others but also create opportunities for mutual growth and fulfillment. Giving enriches both the giver and the receiver, fostering a culture of abundance and goodwill within our organization.
• Enthusiasm: we emphasize the significance of high energy and unwavering enthusiasm in achieving results. Without enthusiasm, we understand that success is unlikely to follow. By maintaining a positive and energetic approach to our work, we fuel our drive for excellence and inspire others to do the same. Enthusiasm is not just a trait; it’s a prerequisite for achieving our goals and driving positive outcomes.
• We operate in the present: we believe that being fully present is essential for maximizing our potential. It means focusing solely on the task at hand without getting distracted by future concerns or past events. By dedicating our full attention to the present, we can channel our energy effectively and accomplish our immediate goals with precision and clarity. This emphasis on mindfulness enables us to optimize our performance and make the most out of every opportunity.
• Be known for your “game”: we advocate for being recognized for our actions rather than our words. We believe in the importance of letting our performance speak for itself. Just like Michael Jordan was renowned for his competitive prowess on the basketball court, we aim to showcase our skills and achievements through our actions. By consistently delivering excellence in our work, we establish a reputation based on tangible results and demonstrate our commitment to success.
• Breathe: By incorporating mindful breathing techniques into our daily routines, we promote a sense of calmness and clarity, allowing us to navigate challenges with resilience and composure.

In QLA we enjoy the moment, we enjoy the process, we enjoy the game.

We ask ourselves every day: who needs us on our A game the most right now?